![]() "In the current context, when the price of energy, gas and fuel increases, but also in general, choosing the right packaging solution, energy consumption can be reduced by up to 30%, and the specific one by up to 60%. The foil can also be used on high-performance equipment and eliminates the time lost due to interruptions caused by inconsistency in quality. „The cost is also reduced by eliminating complaints and returns caused by damage to goods during transport the image of the packaged product is just as visible, due to the transparency and gloss of the foil”, says Melinda Mureșan. Thus, the new packaging reduces the cost by reducing the specific consumption, because the foil is of better quality and allows the packaging to be just as good even at lower thicknesses. Talking about the advantages, Melinda Mureșan mentioned that they can be summarized in 4 elements: Economic, Efficient, Eco-sustainable and Easy to Apply. The transition to sustainable products means not only investment, but also long-term profit. The investment for the transformation was 1 million EUR which went in advanced production equipment The benefits of using sustainable solutions Perhaps the biggest challenge was assuming the status of innovators and pioneers on the flexible industrial packaging market in Romania, in order to combat the consumption of plastics by offering modern and eco-sustainable solutions ", explains Melinda Mureșan. "In this process, the challenges were many because we had to change the entire business model and structure differently the range of products and services we offer. In addition, replacing traditional foils with SmartGreen ones does not require additional investment. The packaging is also made from renewable sources, and at the end of its life The SmartGreen foil can be recycled in the same chains developed for traditional foils. „The current climatic situation, doubled by the pioneering mission we undertook in the packaging industry, led us to create this product ", says Melinda Mureșan.īasically, polyethylene comes from sugar cane and provides a negative carbon footprint for the raw material used. In 2020, SmartWrap underwent a strategic relaunch process and they took the path of sustainability through The SmartGreen, a new generation of packaging that is not as harmful to the environment. And the Utilaje business line offers equipments from all manual, semi-automatic and automatic categories that optimizes the packaging process.Īt the moment, the market for SmartWrap is in Romania, but once they expand the sustainable division, The SmartGreen, they want to expand worldwide. The Standard line covers the basic packaging needs of users, through products such as foils, adhesive tapes and PVC thermal products. The HighPerformance line is composed of flexible packaging that is used on high-performance equipment that generates significant savings and increased productivity through working speed. They have grown and in 2013 they introduced ERP and BI systems, and in 2020 they started the process of strategic relaunch of the company, launching for the first time in Romania the eco-sustainable heat-shrinkable foil - The SmartGreen made of sustainable polyethylene.Ĭurrently SmartWrap is based on 3 business directions. Subsequently, we invested in our own production platform and we managed to gradually open 6 work points and build the central warehouse in Râșnov (Romania)", says Melinda Mureșan. Until 2009, we worked to build strategic partnerships with strong suppliers in the region and around the world. Between 19, we focused on developing the market and the customer base. ![]() "When I founded the company in 1994, the main activity was importing of foils for industrial packaging. And so she came up with the idea to start a business. There she learned the trade in a new field at that time in Romania. So he got a job with a pallet delivery company. But with all the traditional factories closing after the fall of communism, she couldn't work for what she prepared for. Melinda Mureșan says that in 1990 she graduated from the Faculty of Wood Processing. In a constantly changing industry that needs more sustainability to be able to prepare for the future, SmartWrap decided to invest in the future. SmartWrap is a Romanian company that makes stretch palletized plastic packaging, polyethylene foils, adhesive tape, food foils or non-adhesive tapes.
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